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CARDIFF COUNCIL
CYNGOR CAERDYDD
EXECUTIVE BUSINESS MEETING: 2 JUNE 2005
EXECUTIVE RESPONSE TO THE ENVIRONMENTAL SCRUTINY
COMMITTEE REPORT ON DECRIMINALISED PARKING
ENFORCEMENT
REPORT OF CORPORATE DIRECTOR AGENDA ITEM: 24 (ii)
PORTFOLIO: ENVIRONMENT & TRANSPORT
Reason for this Report
1.
This report addresses the recommendations made to the Executive in the
report of the Environmental Scrutiny Committee on Decriminalised
Parking Enforcement (DPE) with specific reference to best practice with
regard to consultation and community engagement.
Background
2.
At it’s meeting on 27 September 2004 the Environmental Scrutiny
Committee agreed to set up a Task & Finish Group to examine
Decriminalised Parking Enforcement Consultation and community
engagement activities.
3.
The terms of reference for the Task & Finish Group were to examine best
practice with regard to community engagement and consultation
techniques, particularly with reference to transport issues, with a view to
making recommendations to the Executive to inform their approach to the
introduction of Decriminalised Parking Enforcement in Cardiff. The Task
and Finish Group reported back to the Committee in January 2005.
4.
The Scrutiny report contains a series of comprehensive findings and
recommendations in relation to communication, consultation and
community engagement, both in general and with specific reference to
the introduction and implementation of decriminalised parking
enforcement.
5.
The draft response of the Executive to the recommendations of the
Environmental Scrutiny Committee can be found in Appendix 1.
Issues
6.
The Executive are requested to consider the draft response and on the
basis of this agree a formal response to the Committee.

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Reasons for Recommendations
7.
To enable the Executive’s response to the Scrutiny Committee Report on
Decriminalised Parking Enforcement to be made available to the Chair of
the Environmental Scrutiny Committee.
Legal Implications
8.
The recommendation in this report is to agree a response to the
Environmental Scrutiny committee report on consultation issues relating
to Decriminalised Parking Enforcement ['DPE'] and Controlled Parking
Zones. It is important that any consultation process adopted complies
with the requirements of legislation. Any implementation of DPE will have
legal implications and advice should be sought on such matters before
DPE is implemented. Any implementation of DPE will create legal work
and as such DPE will have resource implications for legal services.
9.
All decisions taken by or on behalf the Council must (a) be within the
legal powers of the Council; (b) comply with any procedural requirement
imposed by law; (c) be within the powers of the body or person exercising
powers of behalf of the Council; (d) be undertaken in accordance with the
procedural requirements imposed by the Council e.g. Scrutiny Procedure
Rules; (e) be fully and properly informed; (f) be properly motivated; (g) be
taken having regard to the Council's fiduciary duty to its taxpayers; and
(h) be reasonable and proper in all the circumstances
Financial Implications
10. This report has no direct financial implications. However any
implementation of Decriminalised Parking Enforcement will have
significant capital and revenue expenditure and human resources
implications which need to be considered in future reports and be
included in the Council's Medium Term Financial Plan, subject to
affordability and assessment against competing priorities. Any detailed
consultation requirements of this scheme will also have revenue
expenditure implications and appropriate funding would need to be
identified for this or be met from within existing resources.

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RECOMMENDATION
That the Executive response to the Environmental Scrutiny Committee Report
on Decriminalised Parking Enforcement be agreed and forwarded to the Chair of
the Committee.
STEPHEN PHILLIPS
Corporate Director
28 April 2005
The following Appendix is attached:
Appendix 1 – Executive Response to Specific Recommendations from
Environmental Scrutiny Committee Report on Decriminalised
Parking Enforcement
The following Background Paper has been taken into account:
• Report of the Environmental Scrutiny Committee on Decriminalised
Parking Enforcement. January 2005

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APPENDIX 1
EXECUTIVE RESPONSE TO THE ENVIRONMENTAL SCRUTINY
COMMITTEE REPORT ON DECRIMINALISED PARKING ENFORCEMENT
1.
In January 2005 the Environmental Scrutiny Committee presented a
report to the Executive on issues relating to the introduction of
decriminalised parking enforcement in Cardiff. The Scrutiny report
contains a series of comprehensive findings and recommendations in
relation to communication, consultation and community engagement,
both in general and with specific reference to the introduction and
implementation of decriminalised parking enforcement.
2.
It is clear from the report that the Scrutiny Committee has made
considerable efforts in putting forward meaningful recommendations that
can directly contribute to the development of consultation and
communication initiatives across the Council as well in the introduction of
Decriminalised Parking Enforcement. Indeed, the report of the Committee
states that the recommendations are “designed to help both the smooth
introduction and implementation of DPE and to assist in the development
of Cardiff County Council as a listening Council.”
Corporate Recommendations
The Executive consider the record of evidence gathered by the Task
and Finish Group and use this to inform the following:
A review of the Corporate Consultation Strategy in order to
develop a cohesive and robust Corporate Consultation Strategy
that clearly sets out the vision, aims and objectives for
consultation, identifies key audiences and the appropriate
methods for reaching these key audiences; and
A review of the existing corporate structure for research,
consultation and communication teams and departmental
budgets.
3.
The Committee requested that a cohesive and robust Consultation
Strategy is developed that clearly sets out the vision, aims and objectives
for consultation, and identifies the key audiences and most appropriate
methods for reaching them. The Committee also recommend a review of
the existing corporate structure for research and consultation within the
Council.
4.
The Committee will be aware that on 4 November 2004 the Executive
considered a report that set out a framework for full and meaningful
consultation and proposed that a Corporate Consultation Strategy be
prepared. The Executive are fully committed to a consistent and
sustainable approach to engagement with others, and the Consultation
Strategy will provide this framework.

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5.
The Consultation Strategy has been informed by in-house expertise, from
experience gained form previous consultation exercises undertaken by
the Council, and from best practice observed in other authorities. The
Strategy will also be complimented by a comprehensive ‘Toolkit’
containing guidance, examples of good practice, technical advice and key
actions for those actually undertaking consultation.
6.
The issues that are raised in the Report have all been considered during
the development of the Consultation Strategy and the issues that are
raised in the Report, especially the advice from Professor Martin and Ben
Page, have been extremely useful and informative.
7.
In addition to providing important advice to enable consultation to be
undertaken in a consistent and appropriate manner the Strategy also sets
out proposals for three important new consultation initiatives.
8.
An annual Audit of Consultation will be undertaken that will inform staff of
all consultation activity across the Council and will allow for consultation
to be properly managed and coordinated.
9.
A Citizen’s Panel will be established to provide a robust mechanism for
regular and informed consultation with local residents.
10. An online Consultation Portal will be set up on the Council’s internet and
intranet that utilises an innovative new software application called
Consultation Finder that will allow residents, service users, stakeholders
and staff to participate in and obtain information in all of the Council’s
current and past consultation exercises.
11. It is anticipated that the Strategy and Toolkit will be considered by the
Executive in June 2005. The Strategy will also be made available to all
Scrutiny Committees for consideration prior to its adoption.
12. The publication of the strategy and introduction of the new consultation
initiatives will necessitate a review of the corporate stricture for research
and consultation and will result is greater synergy between service areas.
Indeed, it is proposed that an internal network be established to drive
forward improvements to research and consultation with representatives
from each service area.
Decriminalised Parking Enforcement Specific Recommendations
13. It has always been the intention of the Executive to work closely with
officers to go beyond the statutory requirement of informing residents
about changes to parking policy and we are keen to develop a meaningful
and informed consultation framework before introducing and
implementing decriminalised parking enforcement. The report and key
findings that it identifies are welcomed and will provide a valuable
contribution to the development of this framework and will allow smooth
introduction and implementation of DPE in Cardiff.

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14. The Executive concur with the Committee that the issue of phasing is
particularly relevant and that for the framework to be successful it must
includes a comprehensive and complimentary set of communication and
consultation measures that are delivered in a managed and phased
manner and several options are currently being discussed with Officers.
Further discussions with Scrutiny will be held before a final decision is
taken on the approach that will be utilised.
15. The detailed and specific recommendations of the Committee that are
included in the Report with reference to consultation on DPE provide the
Executive with valuable guidance as to how the process should proceed.
The Executive’s response to each of these specific recommendations can
be found below.
The Executive go beyond the statutory requirement of informing
residents about changes to parking policies and instead undertake
an effective consultation and communication process to:
Enable the public to contribute to the review of parking policies
by using their local knowledge to identify parking policies that
need amendment.
Assist with the smooth introduction & implementation of
Decriminalised Parking Enforcement (DPE) and enhance the
public’s view of the Council.
16. The Executive will work with officers to put in place an appropriate
consultation framework to consult with the public to obtain information on
parking concerns, adequacy of existing controls, areas of parking stress
in order to inform the process of developing a successful DPE scheme.
Full use, where appropriate, will be made of the Citizen’s Panel and
comprehensive details of the consultation will be included on the
Council’s new Consultation Portal.
The Executive note that the phrase Decriminalised Parking
Enforcement is perceived as misleading and therefore use a clearer
term when consulting and communicating on and implementing
DPE.
17. The Executive work with officers to derive a clearer term to use when
consulting, communicating and implementing DPE.
The Executive recognise the importance of a successful
introduction of DPE for all Cardiff residents, businesses and visitors
and accordingly give the DPE consultation and communication
strategy appropriate backing and priority both publicly and with
regard to internal work planning.
18. The Executive recognise the importance of DPE and will work with
officers to ensure the consultation and communication strategy is
effectively resourced and receives backing and priority.

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The Executive note the evidence received that a strategic cross-
cutting approach to planning for DPE implementation is essential
and therefore establish a specific team, 15-18 months prior to the
planned implementation date for DPE, drawn from Traffic &
Transportation, Legal, Communication and Cardiff Research Centre,
with responsibility for project managing the whole DPE process,
including the communication & consultation process.
19. The Executive will work with officers to establish a specific team as
requested and ensure that specified and realistic resources are available
when required.
The Executive carry out a survey to ascertain the public’s views
about parking conditions in Cardiff both before and after the
introduction of DPE in order to assess the effectiveness of DPE.
20. The Executive will work with officers to carry out the before survey as part
of the public consultation process and carry out an after survey following
introduction of a DPE scheme.
The Executive reflect on whether the consultation undertaken to
date on the principle of Controlled Parking Zones, (CPZs) that are
needed to implement Decriminalised Parking Enforcement, is
sufficient to successfully defend legal actions in Cardiff, in the light
of the Primrose Hill Judgement.
21. No consultation has yet taken place on the principle of Controlled Parking
Zones. The Executive will work with officers to ensure that any
consultation carried out prior to introducing Controlled Parking Zones are
structured to meet the necessary legal requirements.
The Executive note the different aims, objectives and methods for
consultation and communication. Therefore, the Executive ensure
that throughout the process of introducing and implementing DPE
they are clear as to which approach is used, which key audiences
need to be targeted and that they adopt appropriate methods for
these.
22. The Executive will work with officers to ensure that this is the case and
will ensure that the Scrutiny Committee report is available to
officers/consultants carrying out the detailed work relating to DPE.
The Executive use focus groups as a means of identifying the key
messages to inform the communication campaign.
23. The Executive can confirm that full use will be made of focus groups and
consultation forums. Full use will also be made of the Citizen’s Panel
when it is up and running.

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The Executive recognise the evidence received that the most
effective strategy for the successful implementation of DPE includes
a basket of communication and consultation measures delivered in
a managed and phased manner, examine the measures identified by
the Task & Finish Group and adopt a phased approach to
consultation and communication for DPE as follows:
a) The Executive have an initial Information & Education
campaign in order to raise awareness of the arguments for DPE
and the overall context for DPE in Cardiff, in particular focusing
on reassuring those affected that it is not a revenue raising tool
and emphasising the economic, social and environmental
benefits to Cardiff, including assisting businesses by easing
congestion, improving air quality and improving the overall
quality of life.
b) If the Executive decides that further consultation should take
place on the principle of CPZs, this happens after the
Information & Education campaign and before detailed
consultation begins.
c) The Executive establish a group consisting of resident,
business and community representatives to help to prepare a
consultation booklet to look at specific details on the proposals
for the DPE scheme in Cardiff, including identifying the areas
and hours of operation and loading/unloading criteria.
d) The Executive send this consultation booklet to all residents,
businesses and community groups within Cardiff and other key
stakeholders with a stated timeframe by which responses
should be received.
e) The Executive examine the consultation responses received,
prepare a matrix detailing these responses and highlighting
changes to the proposals that have resulted from this
consultation and publicise these changes to illustrate that the
Council has listened and responded.
f) The Executive produce a finalised document detailing the DPE
scheme for Cardiff and make this available for information
purposes only.
g) The Executive undertake a communication exercise 6-8 weeks
prior to the ‘going live’ implementation date for DPE, utilising a
range of appropriate tools to ensure all key stakeholders are
targeted and that the process is inclusive for all, including
Black & Minority Ethnic groups and people with disabilities.
24. The Executive will work closely with Officers to explore the most
appropriate methodology for consultation prior to the implementation of
DPE and will put in place an appropriate consultation framework. Full
use, where appropriate, will also be made of the Citizen’s Panel and

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comprehensive details of the consultation will be included on the
Council’s new Consultation Portal. The following specific points should
also be noted.
25. With regard to b) It will be necessary to carry out the CPZ consultation
prior to a formal decision being taken on the introduction of DPE. This is
to ensure that a detailed business case is available to Councillors when
the decision is taken. For this reason CPZ consultation will take place
prior to the Information and Education campaign associated with DPE.
26. With regard to c) such groups will be established both as part of the CPZ
consultation and also the DPE consultation. Hours of control etc will be
determined as part of CPZ area specific consultation. DPE city wide
consultation will be concerned with establishing the views of the public on
existing parking controls, areas of parking stress and enforcement issues
etc in order to allow the details of a DPE scheme to be developed.